Social media is increasingly playing a prominent role in everyday life, especially in the western world. Large multinational companies are beginning to monopolise particular services “free” to the user like Google search engine, or Facebook, who owns Instagram and has tried to buy Snapchat. They may be free to use, but that is because their product is the user reach that they have for advertisers and business. These profiles are becoming increasingly important as online identity and there has been rising demand in the past number of years for services to be provided on the internet. Images have a prominent position, being eyecatching, identifiable and are generated from a variety of sources.
Interaction begins to take place in a “third space”, with ideas shared between cultures . Though extensively criticised for his use of dense language, Homi K. Bhabha provides a framework for understanding the clashing and merging of cultures and appropriation of different elements resulting in “hybridity” and “mimicry”. E.g American hip-hop culture, the “gangster” image – and the appropriation of Box hats and baggy trousers. The role that social media plays in trend setting, commercial sales and creating a personal image hasn’t been concretely defined and researched yet but there are undoubtedly links. “Selfies” as a form of image have become incredibly power online, common amongst Facebook, Snapchat and other social media users and the profile photo functions as a form of representation of identity. The potential for the social media to be capitalised on is recognised by advertising, branding and marketing companies who increasingly make efforts to engage audiences onlineOr comic book culture, and its popularisation alongside the release of multiple high budget commercial cinema films merging the Marvel and DC “universes”. they certainly take advantage of hashtags
This third wave post-structuralist theory is adaptable, and can be applied to Social media sees user generated content in the form of profile photos and posting, videos etc. Different platforms see different use: Facebook, Twitter, Instagram all have different uses but the image has significant power in all of them. Construction of identity
Photos have a significant amount the information attached to them like user generated tags, location, captions etc. separate from the codified construction of the image itself. Who are the audience for posted photos? How are they taken symbolically, and what systems are the for “reading them”
Of course this space is shared by Events, businesses, promoters, and advertised who all generate images. Information security and privacy issues aside, how information is disseminated has changed greatly, seeing a blurring of the lines between social or personal communication and media communication.
Postmodernist concerns seem useful for criticism, reality has become increasingly mediated by social media. Memes, “facts” . Even “fake news” has come to the attention of the public, with speculation of its role in the American presidential election – all grab out attention with images. Hyper-reality with connotations of illegitimacy in a Baudrillian sense seems apt, and the simulacrum seems applicable to the social world online. It’s a question of information as well as images. Images can be stolen, manipulated, framed in different manners. “Catfish”is a documentary about uncovering the false information given by an online “friend” who had falsified an entire family history supported with images and addresses. Connotations of illegitimacy and uncertainty mark the image online. Especially considering photoshop and other photo modifying software, but the information attached to an image is equally if not more important
Baudrillard, Jean. Simulacra and Simulation. Ann Arbor: University of Michigan Press, 1994. Print.
Bhabha, Homi. The Location of Culture. London: Routledge, 1994. Print.
“Evil Kermit meme seeks to seduce us all to the dark side (23 Photos)” By Bob. Date of Publication: 17 Nov. 2016. http://thechive.com/2016/11/17/evil-kermit-meme-seeks-to-seduce-us-all-to-the-dark-side-23-photos/
“Catfish” 2011 Universial Pictures: C.A.Ariel Schulman; Henry Joost; Ryan Kavanaugh; Brett Ratner; Tucker Tooley; Andrew Jarecki; Marc Smerling; Zac Stuart-Pontier; Mark Mothersbaugh; Yaniv Schulman; Angela Wesselman;
“NSA flickr account”Anon. Flickr. Date of Access: 29 Nov. 2016. https://www.flickr.com/photos/31086919@N04/with/3768589381