In the last ten years there has been a massive shift in the way communication takes place online, particularly with Social Media. It could be said that online communication once occurred on websites, they became chatrooms/forums then to personal “blogs”. These “blogs” attracted comments and articles from likeminded responders, creating an online community; but “blogs” were still lengthy, word-heavy. These “blogs” became posts, shorter, more concise encouraged by the introduction of Facebook. This essentially led to Twitter and the shorter again 140 word “tweets”. This introduced a new way of communicating, extended further by the introduction of twitter on android smart phones. It wasn’t long before society made the shift to Uploading photos and videos onto social media services and websites. This has become the primary way to share memorable moments with friends and family, or to boost personal engagement with your online community. The increasing use of image centred information may be due to the WWW being completely overloaded with content; imagery as seen on laptops, tablets and smart phones, are very often the best way to seize the attention of an audience. It is obvious that technology companies are well aware of this. There was a time when smartphones and tablets were sold as mobile offices; now most concentrate on how quickly images are captured and shared. For the average person the camera, used to photograph a specific occasion has been replaced by the tablet and smartphone,( and by extension the DashCam and GoCam) as essential part of everyday ware. Photographs of everything encountered, from the everyday, to dramatic events witnessed in passing are “shared” via social media.
The pace of these changes can be seen in the increase in photo-sharing sites like Flickr, followed closely by Pinterest, Tumblr, Instagram and Snapchat who have captured their own percentage of the social media market. There constantly upgraded APP’s provide users with an all-round multimedia device capable of creating, editing, sharing and viewing images on phones and tablets. This means that you now show your ‘followers’ what your preference is instead of just telling them. This is where ‘fashion bloggers’ come into their own, sharing photos of themselves wearing the clothes and/or accessories. International brands soon realised that the image is now the message, utilising how social platforms distribute image content and how people consume it. Imagery is no longer the supporting role but the headline act.
How a person is perceived on Social media can be broken down into three types all of them image based. If they have a personal blog page then a header is essential, usually containing an image of the person in an exciting or exotic place; then the profile image, smaller but no less important than the blog possibly a glamourous image, has to be changed regularly. And finally the post images regular images, once a day or per hour. The increasing use of images on social media has led to many questions regarding ethics, undue influence and the impact on those more vulnerable. This may lead back to an older question of how do you police the web. Social media sites constantly reiterate the ethical protocols regarding images with millions of images uploaded daily can they really stand by them?
#Funeral and Instagram: death, social media, and platform vernacularhttp://www.tandfonline.com/doi/abs/10.1080/1369118X.2014.987152
Zooming into an Instagram City: Reading the local through social media [web article]http://firstmonday.org/ojs/index.php/fm/article/view/4711/3698