TONE & OUTREACH
GROUP: (JUSTIN, MICHELLE, SEAMUS, ETHAN)
QUESTION: (A) How shall we write for and reach out to specific audiences online?
ANSWER: First of all we should bear in mind that the World Wide Web is accessible to everybody. So we should exercise extreme caution in relation to religious and political views and any other topics that might be deemed offensive.
Secondly, I think it really depends whether the blog in question is academic and formal, or just a personal informal blog. If the blog is academic, then our intended audience is academic, (id est/example) students and of course, our mentors. In this case, the language used should reflect our own academic learning, in relation to grammar, punctuation, syntax, referencing and context. In the case of an informal blog, then the audience could be a mix of friends, family and random strangers. It is very topic specific, and i think the audience itself is difficult to statistically forecast.
QUESTION (B) How do your blogs achieve this?
ANSWER: My blog is academic, but it is also informal because i excluded the passive voice, and gave my own opinion on certain issues. My audience is very specific, and i personally think that my topics would be outside the boundaries of regular google searches. Although I did receive quite a few strange comments from random people, so I changed my settings to block spam and other comments from outside our group. In my own biased conclusion, I kept my blog professional, navigational, colourful, and interesting, and at the same time, I kept it informal and free from offensive material.